Many nurses hover over the question on how to get clients, but don’t realize that YOU have the power to choose and attract your ideal client. 

While there are multiple layers to this, in this post, I want to simply cover the 3 must-ask questions when you are looking to reach out to attorneys, and want to reach out to your ideal client.

And it’s important to realize that instead of settling for “any” client, or telling yourself “any client will do” I encourage you to connect with you ideal clients. 

It’s your “ideal client” that creates sustainability and predictability in your business. These are the clients who come back month after month with cases for you, enabling you to create a very lucrative business with far fewer clients.

Ok. Straight to it.

#1.  Identify your specialty and how it connects with the attorney’s specialty.

Example: you work in pediatrics or the OR, and the attorney takes car accidents.  The connection, car accidents lead to a lot of lawsuits involving surgeries and kids. 

#2. Identify how your specialty benefits the attorney.

It’s one thing to say, “Hey. We should work together.”  But the attorney is only going to work with you if you benefit them in some way.

#3: Identify which side you want to be on- plaintiff or defense.

There are many rumors that working with defense means you don’t get paid until the end or that you don’t get top dollar for your work.  And that is just not true. There are many defense firms who subcontract out cases at top dollar, especially if you can identify with them as mentioned in steps #1 & #2.  

Also, defense reports and work product are a bit different. 

And if you don’t know which side, it’s ok. Many nurses start with the plaintiff side because they feel they get to continue helping the patient (also true). 

But the defense side can be very intriguing and can lead you into areas like working with a tire company, or with insurance companies. 

And think of the doors that could open up for you when you are looking for predictability and sustainability in building your business.